Case Study: Realogy
Recruitment Training
Company Profile:
Realogy Corporation is a global provider of real estate and relocation services. It has a diversified business model that includes real estate franchising, brokerage, relocation, and title services. Realogy’s world-renowned brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby’s International Realty®, NRT LLC, Cartus and Title Resource Group. Collectively, Realogy’s franchise systems have approximately 14,300 offices and 253,000 sales associates doing business in 101 countries around the world.
The Business Challenge:
Realogy wanted to create a training program that could be used across their brands that would focus on innovation and effectiveness of the recruitment of new agents – in particular agents in the younger generation who are familiar with using digital recruitment avenues. They were unsure how to approach the subject and had little content created to support the learning objectives.
Solution:
As the lead ID on the curriculum development phase of this project, I proposed the use of business simulations at the end of critical topics. I researched the methods of top real estate brokerages to discover that job fairs were very helpful in attracting Generation Y applicants. With this information, I created the framework for the course and presented it to the client. My recommendation was to create the simulation in the first-person view to give the learner the most authentic experience from the point of view of the office manager.
Outcome:
Realogy was highly satisfied with the resulting course. In 2008, the course and simulation were submitted to the Brandon Hall Group for consideration for a Brandon Hall Excellence in Learning Award. The course and simulation received the bronze award for Best Custom Content.